Are you considering making your works digital publishing companies to keep pace with the modern world?
Electronic publishing is a fantastic way to bring in more readers than you’ve ever had before but you need to make sure that you’ve got the right company at your back.
If you’re looking to decide which service is going to have your back in the way you need, then you’re in the right place.
Read on and we’ll explore the world of digital publishing companies and what they can do for you.
Types of Digital Publishing Companies
Things are confusing to a first-timer who’s just looking to make sure they’ve got digital copies of their book or magazine available. Digital publishing companies have few different types.
Let’s get familiar with the basic types of services that are available to publishers these days.
The services can range from simply being able to upload your content and formatting it to custom apps which allow for interaction and create a whole new medium for you to work with.
Self Service
For those who are on a tight budget, self-service digital publishing may be the way to go. Not to mention the digital publishing companies.
These platforms will offer you the technology needed to place your articles and books into an app or HTML format. They’re pretty basic but also cheap enough to meet the needs of a new publication in most cases.
Look for one with a month-to-month contract and clear instructions and you’ll be on the right track.
DIY Publishing Software
Somewhere between the comprehensive automation of a full-service company and the basic tools of a self-serve digital publishing company.
These companies often offer powerful tools to create interactive publications.
The downside is that they require more technical know-how. If you’re not particularly tech-inclined in the first place then it’s probably not the right option for your company.
On the other hand, if you’re willing to learn then they may be just what you’ve been looking for.
Full-Service Companies
Now we’re getting somewhere. Full-service companies specialize in handling your online publishing for you.
For those who want to focus elsewhere, a full-service company is often the way to go. Their team will handle the creation of your digital media using powerful tools in order to create a great publication.
Just make sure you have the right company for your publication. You’ll still need to get together with their team to make sure your personal needs are met.
Custom Services
If you’ve got the money to spend, custom publishing services offer pretty much everything you want to make sure that your publication stands out.
Customized apps with in-built features unique to your own feature fall into this area. A good custom company will build you your own branded app to put in online stores.
In many cases, this can be a bit overkill. If you’re already generating the revenue required they can be a great long-term investment but for new publications, it’s better to stick with a cheaper service.
The Takeaway
Cheaper digital publishing services offer a great way for new publications to get into online publication.
Higher-end services will offer you a wider variety of different features to add and allow you to ensure that you’ve got the extra features you want in order to stand out.
The more involvement from the company, the more you’ll end up paying but the better the end result.
You should decide on what type of service to use before you begin looking into the individual companies.
Finding the Right Digital Publishing Companies
Your publication is probably your baby.
And you don’t want to trust just anyone with it.
Even within the same types of services, there are a few things to keep an eye out for that will help you ensure that you’ve got the right company for your needs.
Reviews and Testimonials
Before you use any service for your business it’s important to check out what other people are saying. A company can promise you the moon but if they can’t deliver to their customers they’ll be called out pretty quickly.
Pretty much any service out there should be letting you know at least a few of the people they work with on their own page as well.
Just do your due diligence and you’re going to end up in a good spot.
Reach
There are two big marketplaces if you’re going with an app-based publication: iOS apps go on the Apple Store and most Android apps will end up on Google Play.
You want to make sure that you have access to both. This can be hard on a newbie since not all services allow for easy transferral. The apps are coded differently after all.
A good service will have both of them done for you.
Pricing
There’s a pretty simple equation to figure out when you’re starting your online publication…
Are you going to get a positive return on your investment? With no ROI you’re just spending money on vanity publishing after all.
That means you’re going to want to take the price into account. Online publishing ranges from relatively cheap to extremely expensive and in most cases, you’ll be paying a monthly fee.
Calculate things before you make the final leap.
Customer Service
While you can’t expect excellent customer service from all types of digital publishers, you want to be able to get ahold of someone if something goes awry or you have questions.
See what your technical support and customer service options are before you commit to a company.
You’ll thank yourself in the end.
Ready to Get Started?
We’re not tooting our own horn here, but we offer a full suite of tools which will allow you to create an excellent, branded app for your print publication.
Does that sound good to you?
We even offer a free self-service for newer publications who aren’t ready to commit just yet.
Take a look at what we do, Magloft might just be the right digital publishing company to help you with your future in the online world.
